Post by account_disabled on Feb 27, 2024 5:11:15 GMT -5
When and why performance marketing appeared To find out what performance marketing is, let's understand the meaning of the word "performance". In the English language, it means, among other things, productivity and effectiveness, so in our country this term is most often translated as "resultative marketing". At first, it, like the vast majority of marketing terminology, appeared in the West. His principles have been applied there since the early 2000s. In Ukraine, performance marketing arrived 10 years later and began to be actively used relatively recently. But in 2020, it is already called one of the trends in Internet marketing.
In the 2000s, performance marketing meant a model of paying only for those works of the network promotion agency that brought a real measurable result to the client , and was considered not as a new direction, but as a new approach in online marketing EL Salvador Mobile Number List strategy. But his problem became clear quite quickly. It turned out that it is very difficult for some businesses to achieve the indicators of "benchmark performance" for which the client is ready to pay, and for others it is completely impractical. But in general, this approach turned out to be more effective, and therefore transformed into several related models: initial performance marketing, in which payment is taken for the achieved measurable result; coverage and assessment of the entire range of marketing services; any marketing approach that produces measurable results.
Now, performance marketing can be distinguished by the following characteristics: Measurable results. The effectiveness of online channels is mapped to specific business goals. A vivid example of this iscaseabout the results of our cooperation with the IVR Institute of Vertebrology and Rehabilitation. Effectiveness. The task of performance marketing is to achieve a targeted action from the consumer, and not just to increase the parameters of brand recognition. Topicality. All indicators of the advertising campaign can be influenced in real time. Pay for results. Performance marketing requires expertise in forecasting the future result, and payment for the agency's services is clearly tied to the performance of planned indicators. But let's return to why performance marketing has become popular in our country quite recently.
In the 2000s, performance marketing meant a model of paying only for those works of the network promotion agency that brought a real measurable result to the client , and was considered not as a new direction, but as a new approach in online marketing EL Salvador Mobile Number List strategy. But his problem became clear quite quickly. It turned out that it is very difficult for some businesses to achieve the indicators of "benchmark performance" for which the client is ready to pay, and for others it is completely impractical. But in general, this approach turned out to be more effective, and therefore transformed into several related models: initial performance marketing, in which payment is taken for the achieved measurable result; coverage and assessment of the entire range of marketing services; any marketing approach that produces measurable results.
Now, performance marketing can be distinguished by the following characteristics: Measurable results. The effectiveness of online channels is mapped to specific business goals. A vivid example of this iscaseabout the results of our cooperation with the IVR Institute of Vertebrology and Rehabilitation. Effectiveness. The task of performance marketing is to achieve a targeted action from the consumer, and not just to increase the parameters of brand recognition. Topicality. All indicators of the advertising campaign can be influenced in real time. Pay for results. Performance marketing requires expertise in forecasting the future result, and payment for the agency's services is clearly tied to the performance of planned indicators. But let's return to why performance marketing has become popular in our country quite recently.