Post by account_disabled on Dec 26, 2023 3:05:30 GMT -5
The advertising industry has completely changed in recent years. Digitalization has created a new scenario for brands, which today face new formats and channels through which to connect with consumers, such as influencers , who have become a fundamental piece to take into account when it comes to develop a marketing strategy. And to learn more about the power that influencer marketing has in these turbulent times to understand social media audiences and what the growth in content consumption that has occurred in the last year means for brands, at MarketingDirecto.com We spoke with Marcos García , Senior New Business Development Manager at Divimove, digital studio and talent agency. Divimove launched its new image at the end of 2020. What would you say have been the keys to this change and how is it reflected in its service offering to brands? This change is a reflection of the evolution we have experienced since we became part of the RTL Group in 2018.
Since then we have acquired four companies, including some that were competitors. This has made us reinforce our pan-European footprint and therefore we wanted to show a visual identity that represents Phone Number List this new DNA. Today we can proudly say that we offer brands, NGOs and other partners the shortest path to reach all corners of Europe. And we do this thanks to the production of innovative content, an influencer network of more than 1,500 partners and our media services. «Livestreaming, sound content, on-demand offering, online video and e-commerce will have a very relevant role in advertising» What trends will mark the digital advertising industry in 2021? I believe that everything that has to do with livestreaming, sound content, on-demand offerings, online video and e-commerce will have a very relevant role in advertising. Regarding livestreaming, the rise of Twitch is undoubtedly the clear exponent of the success of this format and little by little we will see how monetization options will begin to have a greater role, also in other social networks such as TikTok, Instagram or YouTube. As for sound content, podcasts are gaining more and more followers.
According to Digital News Report, up to 41% of Internet users are users of this format . Also other platforms such as Audible and Podimo, with a strong presence already in Spain or Spotify's clear commitment to this content confirm this boom. And, of course, the growing popularity of ClubHouse , as a new content generation platform and the arrival of Twitter Spaces. All of them are already giving a lot to talk about in terms of advertising. On the other hand, the consumption of AVOD (Advertising Video on Demand) content has increased by around 50% in recent years. This represents a great opportunity for advertisers to gain visibility , especially taking into account the rise in online video consumption caused by restrictions to stop the Covid-19 pandemic; an upward trend that we believe will continue and to which is added the fact that people demand knowledge in video format and to be able to identify with a series of values. Finally, e-commerce has been, without a doubt, one of the protagonists of 2020 and we see how social networks constantly update their tools to make this type of purchase more accessible. Regarding influencers, what is the new offer? Both in Spain and in the rest of the markets in which we are present, we have launched the possibility of making 'extended and exclusive management' agreements thanks to which we provide comprehensive support to content creators.
Since then we have acquired four companies, including some that were competitors. This has made us reinforce our pan-European footprint and therefore we wanted to show a visual identity that represents Phone Number List this new DNA. Today we can proudly say that we offer brands, NGOs and other partners the shortest path to reach all corners of Europe. And we do this thanks to the production of innovative content, an influencer network of more than 1,500 partners and our media services. «Livestreaming, sound content, on-demand offering, online video and e-commerce will have a very relevant role in advertising» What trends will mark the digital advertising industry in 2021? I believe that everything that has to do with livestreaming, sound content, on-demand offerings, online video and e-commerce will have a very relevant role in advertising. Regarding livestreaming, the rise of Twitch is undoubtedly the clear exponent of the success of this format and little by little we will see how monetization options will begin to have a greater role, also in other social networks such as TikTok, Instagram or YouTube. As for sound content, podcasts are gaining more and more followers.
According to Digital News Report, up to 41% of Internet users are users of this format . Also other platforms such as Audible and Podimo, with a strong presence already in Spain or Spotify's clear commitment to this content confirm this boom. And, of course, the growing popularity of ClubHouse , as a new content generation platform and the arrival of Twitter Spaces. All of them are already giving a lot to talk about in terms of advertising. On the other hand, the consumption of AVOD (Advertising Video on Demand) content has increased by around 50% in recent years. This represents a great opportunity for advertisers to gain visibility , especially taking into account the rise in online video consumption caused by restrictions to stop the Covid-19 pandemic; an upward trend that we believe will continue and to which is added the fact that people demand knowledge in video format and to be able to identify with a series of values. Finally, e-commerce has been, without a doubt, one of the protagonists of 2020 and we see how social networks constantly update their tools to make this type of purchase more accessible. Regarding influencers, what is the new offer? Both in Spain and in the rest of the markets in which we are present, we have launched the possibility of making 'extended and exclusive management' agreements thanks to which we provide comprehensive support to content creators.